Whether you own a big or small business, you need to set up your digital presence to increase engagement with your potential customers. But having accounts on social media pages do not guarantee a success. Here are beneficial tips on how to increase your content engagement on social media
- Create eye-catching contents
When you create contents for the social media pages of your business, make sure that you can get the attention of your viewers. In the fast-scrolling newsfeeds, you need to hook your audience by your content.
“It is not the consumer’s job to give us their time. It is our goal and effort to receive it. We want to hook someone through a bold statement or intriguing question that both catches the eye and still aligns with the context of our message. It’s an art,” Garrett Adkins, the co-founder of Impact Media imparted.
To attract your audience, you need to produce a creative headline or a cliffhanger type of statement. The goal of your social media manager is to pull people who have not yet heard of your cause.
2. Make people laugh
Another tip to increase your content engagement is to make people laugh. Laughter is important nowadays. It has a positive impact to one’s mental health. Whenever we find content that are fun, we share it to our feed or even to different people. However, it is difficult for big companies to generate humorous content since this type of businesses attain serious causes.
One key to make a funny content is to make it more realistic and relatable for the majority. There’s nothing funny at anything that is not based on the truth.
3. Putting emotions on the content
Incorporating emotions to your content will obtain more shares and reactions to people. The more that your content captivates empathy, people will more likely to share it because they want others to feel what you have encountered.