The majority of the social media content creators encounter difficulty to attract leads. Here are some helpful social media content strategies that appeal to your target audience while increasing your leads.
Your content strategies need some alteration if none of your followers are not engaging with you. Publishing high-quality and appealing images and videos with fun-filled captions is not enough to generate increment sales.
Creating polls
Engage with your audience by asking them what type of content they want most. Social media platforms have features that can create polls. This is a way for you to assess if your customers and followers are interested in your current content. And then if not, they will give you ideas about what works best for the future content.
You may think that your audience desires one type of content but in reality, they want varying kinds. Apart from polls, you can also conduct a question and answer with your followers to know them more.
Sharing interesting stories
Creating interesting stories like why you start your business, customers that made your day, and even feedback are a social media content strategy that can increase engagement. Doing this captivates the emotions of your audience which attracts more readers.
More interestingly, sharing stories from your customers like how they’re satisfied with your products and services increases your brand awareness and most likely, the conversions.
Keep in mind to create stories that will provoke emotions. Why? Because it will make the story more significant which your audience will remember vividly.
Implement call to action post
Embed a call to action in every content you post. This strategy aims to pool potential customers. Putting “message me for reservation, comment a heart, and follow me for more videos like this” are a call to action captions that drive engagement. Remember that call to action captions should not be the same every time. It lessens your audience confusion which ensures you to attain more conversions.
These social media content strategies enable you to grow your audience while increasing sales. The key to increasing your engagement is to get involved in the experiences of your customers.
Sources:
1. https://www.socialbakers.com/blog/social-media-storytelling