Marketers nowadays are thriving to adopt strategies to improve their social media marketing efforts. Apart from strategies, marketers and business leaders should understand why they thrive on social media marketing. Understanding the importance of brand advocacy is essential in honing your business opportunities and goals.
Social media marketing will not only focus on increasing your sales but this will boost your brand advocacy and value proposition. Brand advocacy is not quite common for most. It means that people who patronize and believe your brand continue to support you by promoting your products and services to other organically.
Brand advocacy is similar to word-of-mouth marketing. This will help your business to be visible to a wider audience without having costs on advertising.
Brand ambassadors/ advocates are people who share your products and services not just only word of mouth but also on social media and email without any incentives.
Importantly, as people give positive feedback and reviews about your products and services, other people will more likely to buy your products and services. The study revealed that 92% of online consumers trust recommendations from their group of friends and loved ones.
Know that your biggest brand advocates are your customers and clients. Keep in mind to deliver the best quality services and products so that you do not need to invest solely in paid advertisements.
Not to mention, even your employees are the best brand ambassadors that you have. So as business leaders, you should not only satisfy your customers but also your people.
Aside from delivering the best quality, conveying to your customers the value of your business will more likely boost your brand advocacy.
The importance of brand advocacy will not only increase more customers but this will also pull people who share the same values and interests as you do.