Building your brand personality is a way for your business to be remembered by your customers. Brand personality refers to the personification of a brand. Every business has its unique identity that attracts customers. Here are ways to effectively build your own brand personality.
- Telling story
Radiate the reason why you started your business or explaining why your business is different from the rest will help you to be remembered by customers.
Telling your story will help you build connections with your audience. Not all stories are worth sharing but your start-up story might really inspire a lot of people than you have imagined.
- Know your audience
Another way in building your brand personality is to know your audience. When you have determined your audience, it is easier for you to create ads to entice them more to believe in your business.
If you have not identified your audience, you can do the following:
- conduct surveys
- monitor social media demographics
- ask customer’s feedback
- create buyer’s profile
- Stick to brand guidelines
Brand guidelines are your brand templates that represent your business identity. These refer to the colors, font, visuals, and voice you are using in your marketing campaigns.
These guidelines enable you to be consistent with your brand personality. This way will help you stand out from the rest of the business if you ensure to stick with your brand personality.
- Keep things consistent
Even in building your brand personality, keeping things consistently is vital. Learn to be consistent in how you promote your brand personality in the following places:
- social media platforms
- email campaigns
- mission statement
- digital platforms
- Choosing the right tone and voice
The way you talk to your audience really matters. Choosing the right tone and voice is the key to make your brand shines. Without effective communication, your target audience would not appreciate the message you want to convey. Thus, you can’t set the brand personality of your business.
Brand personality is truly important to every business. This will help you promote not just your business but also with the advocacy you are inculcating to your audience.