Medium and large businesses have been to social media marketing for years. However, the study revealed that half of the marketers were unable to impact social media investments. This article elaborates on the common mistakes of companies on social media marketing.
Social media marketing enables companies to connect to their potential customers and audience to increase sales, boost brand awareness, and even drive website traffic. However, there are mistakes that companies were not able to realize.
The first common mistake of companies on social media marketing, companies focus their strategies to increase likes, shares, and comments. Entrepreneurs need to realize that businesses should access the worth of why they are increasing engagement.
Second, companies limit their digital presence to the most common social media pages. One helpful social media marketing tip is to identify what platforms to use that will be in accordance with your business goals. For other helpful social media marketing tips, click here.
Do not create social media accounts wherein your competitors are there. Always remember to align your strategies with your business goals. Know that social media platforms obtain different strengths for digital marketing.
As cited in the report of Harvard Business Review, “within six months, we should grow our number of fans and increase engagement on Facebook by posting a minimum of five times a week. That’s a tactic, not a clear goal. A good objective could be, increase awareness of the brand by 20% for people ages 18–24 within six months.”
After determining your business goals and selecting social media platforms, learn to realize content that your audience will value. Interestingly, the more you post inspiring stories and contents, the more your audience will value you.
Plus, do not posts the same contents in all your social media accounts for better results.
Another mistake that companies do not take into consideration is not responding to customers. Even responding to negative comments increases your brand awareness.
The lack of the right tools such as integrating and monitoring tools is one of the common mistakes of companies on social media marketing. Accessing the contents you post is beneficial for your marketing team. These tools will help you examine if your investments on social media are significantly effective.